Project Sudarsan: How Sebi is using AI to police finfluencers with 60% of investors trusting their advice

Sebi is stepping up its use of artificial intelligence to monitor misleading financial advice on social media. Its Project Sudarsan tracks unsolicited advice, while Sebi R(AI)DAR reviews advertisements. The regulator said 62% of investors are influenced by finfluencers, highlighting the need for stronger digital surveillance and investor protection.

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