Dmart recasts strategy as rapid delivery competition intensifies

July 12, 2026

DMart has scaled back its e-commerce footprint, exiting underperforming cities to focus on metros as competition intensifies in India’s rapid delivery space. Despite rising pressure from Amazon, Flipkart, Zepto and Swiggy, the retailer is sticking to its low-cost model and non-10-minute delivery approach amid muted earnings performance.

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