Marico to acquire 75% of Vietnam’s Skinetiq in Rs 261 crore deal

February 9, 2026

Consumer goods company Marico is expanding its international presence. It has acquired a 75% stake in Vietnamese direct-to-consumer beauty firm Skinetiq. This move strengthens Marico’s premium beauty portfolio and D2C strategy abroad. Vietnam is a key market for Marico due to its economic growth and evolving beauty sector. The company also recently acquired Indian plant-based protein brand Cosmix.

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