Rs 50,000 crore wiped out as ITC shares crack 10%, worst day in 6 years. Should investors buy the fear?

January 1, 2026

ITC shares fell sharply on Thursday, erasing over Rs 50,000 crore in market value after a steep new cigarette tax spooked investors. The excise hike—on top of GST—may force price increases of 15% or more, raising risks of volume loss and a shift toward illicit trade, analysts warned.

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