Life insurers see surge in pure protection demand as GST 2.0 makes term plans affordable

November 13, 2025

Life insurers are experiencing a surge in demand for pure protection products. This follows the government’s decision to remove GST on individual term insurance. Companies like HDFC Life, Axis Max Life, and SBI Life report significant growth in their protection segments. This trend is expected to continue, making term insurance more affordable and accessible for first-time buyers.

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