Gold prices near record highs again: What’s driving the surge?

July 26, 2025

Gold prices in India have surged to near-record levels, driven by a confluence of global factors. These include geopolitical tensions, central bank buying, and a depreciating rupee. Despite high prices, demand remains strong, particularly in rural areas, fueled by its safe-haven appeal and upcoming festivals and weddings, ensuring gold remains a favored asset.

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