How M&M beat demand sluggishness and surged ahead of its peers? Rajesh Jejurikar explains

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Rajesh Jejurikar, CEO of Mahindra & Mahindra’s Auto & Farm sector, shares insights on the company’s remarkable growth in the SUV and tractor markets. Despite overall industry sluggishness, M&M has seen strong demand due to successful launches like the Thar, XUV700, and Scorpio N. In tractors, positive rural factors have maintained strong performance with a 44% market share.

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