FirstCry shares surge 7% after BofA, MS initiate coverage, see up to 27% upside scope

MS considers Brainbees a key player in India’s growing childcare market, particularly through its connection with FirstCry. The firm sees multiple growth drivers & potential for further upside despite strong post-listing performance. It benchmarks Brainbees against Indian consumer discretionary stocks due to similar growth and stable EBITDA margins.

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