Incidentally, the silver lining has been the underlying volume growth at 4% – the highest in the past five quarters – aided by the spending on advertising and promotion. The company spent nearly 11% of its revenues on advertising. It took price corrections especially in fabric wash and household care products – passing on the benefit accruing from the softening of commodity prices.
Tata Capital invests in Vodafone Idea bond issue
Non-banking financial companies (NBFCs) like Tata Capital, JM Financial Credit Solutions, Aditya Birla Capital, and Hero Fincorp have collectively invested around ₹1,300 crore in Vodafone