Zerodha crosses 1 crore customer base mark, Aadhaar biggest tipping point: Nithin Kamath

“The plan to rely on word-of-mouth & have a single offering for all customers had benefits that we never thought of at the start. Economies of scale kicked in not just in tech but across support & ops—the team size has remained the same as we went from 20lk to 1cr clients,” Kamath said on Twitter.

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