In absolute terms, ad spend for the quarter has remained the same over the year ago level at ₹1,290 crore. But as a proportion of sales, the ad spend fell by 95 bps YoY and increased 80 bps sequentially – indicating that the company has stepped up its investments behind its brands.
AMFI Reshuffle: Five midcap stocks that may get upgraded to largecap
Nuvama Institutional Equities expects five midcap stocks, including Bosch, Zydus Lifesciences and Lodha Developers, to move into the largecap category in AMFI’s H1 CY27 reclassification.