Birkenstock raises revenue forecast on strong demand, shares jump 18%

Birkenstock has raised its annual sales growth forecast after surpassing quarterly revenue expectations. The company’s robust performance was largely driven by strong full-price demand for its premium sandals. Sales through the direct-to-consumer channel surged by fourteen percent, accounting for nearly thirty-nine percent of total revenue. The Asia-Pacific region led the way in growth, while EMEA and the Americas also enjoyed robust double-digit increases.

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