Nike shares fall on grim sales outlook; China woes hit turnaround plans

Shares of Nike fell as investors raised alarms over the slow pace of recovery with CEO Elliott Hill at the helm for nearly two years. While the company managed a slight revenue uptick, it suffered a 17% decline in sales in China, expected to worsen. Analysts highlight a sluggish revival in both the sportswear sector and international markets, forecasting no comeback until fiscal 2028.

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