Zee Entertainment shares surge 20% in 5 days. What’s behind the rally?

June 1, 2026

Zee Entertainment shares rallied 20% over the past five trading sessions, hitting a nearly six-month high and adding more than Rs 1,660 crore to the company’s market value. The surge has been driven by expectations that Zee could secure the India media rights for the 2026 FIFA World Cup.

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