After direct push, Jio BlackRock taps distributors to drive growth

April 21, 2026

Jio BlackRock Asset Management is shifting its sales strategy, embracing distributors less than a year after its launch. Initially bypassing intermediaries, the joint venture will now offer specialized investment funds through distributors, with plans to extend this to mutual fund schemes. This move aims to cater to a segment of the market requiring additional guidance for investment decisions.

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