US Stocks: Trade Desk shares drop 5% after report that Publicis advised clients against using its platform

March 18, 2026

Trade Desk shares dropped significantly after French advertising giant Publicis Groupe advised clients to avoid the platform. An independent audit found Trade Desk violated agreement clauses. Publicis confirmed the findings and will no longer recommend Trade Desk. Trade Desk disputes the audit’s conclusions. The company faces strong competition in the ad tech market.

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