Gold brightest on Dhanteras eve: Yellow metal at record ₹1.34 lakh set to impact sales

Gold prices have reached a new peak just before Dhanteras, affecting festive sales. Jewellers anticipate more lightweight jewellery purchases. Investment demand for gold and silver coins remains robust. Platinum is also gaining popularity among men for jewellery. Silver prices have softened due to increased supply, despite a global deficit. Geopolitical tensions and US economic factors are influencing gold prices.

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