Vishal Mega Mart shares may rally 20%, says Motilal Oswal. What’s driving the bullish call?

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Vishal Mega Mart shares: The brokerage views the value retailer as a way to capitalize on the rising aspirations of consumers in Tier 2 and smaller cities, supported by its low-cost private-label offerings, efficient cost structure, and expanding presence in underpenetrated markets.

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