Affirm soars as strong holiday shopping powers BNPL lender’s surprise profit

February 8, 2025

Affirm’s shares surged by 19.5% following a strong holiday shopping season that resulted in a surprising quarterly profit and optimistic annual revenue forecast. Increased use of BNPL services contributed to a $10.1 billion rise in gross merchandise volume, exceeding analysts’ expectations. The company’s revenue also grew significantly, and it projected higher-than-expected fiscal 2025 revenue.

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