I think in urban, it is a slightly different story. I think what we are seeing is that look consumption on its own is not being impacted, but what we are seeing is a clear shift in consumption patterns where historically a lot of the consumption would have gone towards QSRs, towards FMCG, towards traditional retail, that is shifting now whether it is a phenomenon like a fast fashion, whether it is quick commerce, whether it is a food delivery, or concert sales.
Banks unlikely to reduce deposit rates despite RBI easing
Following the latest repo rate decrease, bankers foresee only slight adjustments to deposit rates. The landscape, characterized by sluggish savings yields and elevated credit-deposit ratios,
December 8, 2025