I think in urban, it is a slightly different story. I think what we are seeing is that look consumption on its own is not being impacted, but what we are seeing is a clear shift in consumption patterns where historically a lot of the consumption would have gone towards QSRs, towards FMCG, towards traditional retail, that is shifting now whether it is a phenomenon like a fast fashion, whether it is quick commerce, whether it is a food delivery, or concert sales.
FIIs sold about Rs 11,000 crore worth Indian stocks in 2 days of US-Iran war
Foreign investors sold nearly Rs 11,000 crore in two March sessions amid escalating West Asia tensions, surging crude prices and currency volatility. DIIs offered support,
March 4, 2026