I would look at companies which are specifically focusing on brands, that is where the valuation comfort comes and that is where you can give higher valuation also to those companies.
Yes Bank shares rise 3% after Q2 business update shows loans surging 24% YoY, deposits up 20%
Yes Bank shares rose after the lender reported a 23.8% YoY growth in loans and advances to around Rs 3.1 lakh crore in Q2 FY27.