There will be some cannibalisation of existing Thar with Roxx version: M&M

August 16, 2024

Rajesh Jejurikar, ED & CEO of Auto & Farm at M&M, announced the launch of the new Thar Roxx, a spacious and comfortable mainstream product. Despite potential cannibalisation with the current Thar, the company expects significant growth. The new Thar Roxx features a platform enhancing ride quality, similar to SUV 700, and is priced competitively.

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