HUL needs rural spark, lower input costs to drive volume push

July 25, 2024

Incidentally, the silver lining has been the underlying volume growth at 4% – the highest in the past five quarters – aided by the spending on advertising and promotion. The company spent nearly 11% of its revenues on advertising. It took price corrections especially in fabric wash and household care products – passing on the benefit accruing from the softening of commodity prices.

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