Price rise takes sheen off gold, Q1 demand dips 15%

In the April-June quarter, India’s demand for gold dropped by up to 15% compared to the previous year, largely due to soaring prices deterring consumers. With fewer auspicious wedding dates in July, jewellery sales haven’t seen a significant uptick, although some regions experienced sporadic increases during the Rath Yatra festival. Gold prices have risen sharply to around ₹73,000 per 10 gm, up 15% from the beginning of 2024. Jewellers are cautiously optimistic, expecting a potential revival in demand during the upcoming festive season and noting a shift towards investment in gold amid subdued jewellery purchases.

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