Despite discounts, SUVs continue being vehicles of choice: Srikumar Krishnamurthy, ICRA

July 10, 2024

ICRA VP Srikumar Krishnamurthy discusses post-COVID PV segment recovery driven by pent-up demand, new SUV launches, and government support for hybrid/CNG vehicles. Despite an elevated base, higher inventory, and softened demand, utility vehicles remain preferred. Temporary discounting reflects a pre-festive marketing strategy, highlighting OEMs’ competitive intensity and M&M’s celebratory offers.

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