Not e-comm alone, one has to be in modern trade, in kirana stores also to build scale: Sunil D’Souza, Tata Consumer

Sunil D’Souza of Tata Consumer says today’s consumer who is coming of age is the consumer who is born in a liberalised India. They have seen an India which is confident, growing with an accelerating GDP. So, these consumers are very confident of going out and spending. It is not only premiumisation, the consumer will move to value also.

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