Roosevelt Dsouza of Nielssen on whether the trend of rural India catching up in FMCG demand is durable

May 17, 2024

Roosevelt Dsouza of NielsenIQ discusses FMCG trends, emphasizing rural-urban gap. Growth driven by small pack preferences and personal care in rural areas. CEOs review Nielsen report. India awaits rural recovery. Consumer behavior shifts to volume growth. Categories perform differently. Dsouza says there are certain categories where one can see K-shaped growth with some categories moving up and some going down.

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