India one of the biggest if not our biggest opportunity for growth globally: Heineken CEO

April 1, 2024

Heineken’s CEO optimistic about India’s beer market, focusing on premium brands and local growth. The company invests in talent and capacity, aiming for category leadership and social relevance in the evolving market landscape. Brink says: “We are investing a lot in creating the premium capacity so that we can make the Heineken brand more available.”

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