Earlier, it was about functionality in a car, now it is about aspiration: Shashank Srivastava, Maruti Suzuki India

Shashank Srivastava reflects on Maruti Suzuki’s evolution, from its significant contributions to the Indian manufacturing sector to adapting to changing consumer trends like the rise of SUVs and EVs amidst a shifting market landscape. When Maruti came and so many investments came in, a large production base was built; a lot of vendors shifted there for production.

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