Earlier, it was about functionality in a car, now it is about aspiration: Shashank Srivastava, Maruti Suzuki India

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Shashank Srivastava reflects on Maruti Suzuki’s evolution, from its significant contributions to the Indian manufacturing sector to adapting to changing consumer trends like the rise of SUVs and EVs amidst a shifting market landscape. When Maruti came and so many investments came in, a large production base was built; a lot of vendors shifted there for production.

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