ITC is world’s 3rd most valuable tobacco company after London-based BAT sinks

London-based BAT has seen a sell-off in its shares in the past week, rendering its market cap below ITC to $64 billion. ​The stock fell sharply after the company said it would take a hit of around $31.5 billion as it wrote down the value of some US cigarette brands, acknowledging that its traditional combustible market has no long-term future.

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