I think there is a dichotomy and when we look at the urban consumption, the urban consumption is largely driven by the large pack but when you say the down trading, there is a downsizing which is actually happening
How a $900 million bet on SpaceX turned 100x into $94 billion for Alphabet
Alphabet’s initial $900 million SpaceX investment is now worth approximately $94 billion. This significant return makes Alphabet the largest institutional shareholder in the rocket company.